What benefits can your company gain from digitalization?
Many companies are working on developing digital products and services for their customers or optimizing their development, production or administrative processes, but the specific benefits are often difficult to evaluate. In this working group, we want to systematically address the top-line effects of digitalization, such as the effective commercialization of digital services, and possible new business models and platform strategies, as well as the bottom-line effects, such as increases in efficiency through digital processes, in three main topics. A. New business models - platform economicsNew business models and platform economics enable new market access to be developed for products and services through which existing customers are retained and new customers are acquired. B. Pricing of digital products and services For successful commercialization, the definition of customer benefit and a well-thought-out use case are just as important as the right pricing and market approach strategy. Possible successful concepts for pricing digital products and services are presented and discussed. C. Increasing efficiency through digital processesExperience shows that today's corporate processes are often characterized by media and process breaks that are based on shadow and isolated systems. There is potential for improving productivity and increasing efficiency through digitalization along the entire value chain, which we would like to discuss with you.
