What benefits can your company gain from digitalization?
Many companies are working on developing digital products and services for their customers or optimizing their development, production or administrative processes – even though the specific benefits are often difficult to assess. In this working group, we will use three focus topics to systematically look at the top-line effects of digitalization, such as the effective commercialization of digital services, possible new business models and platform strategies, and the bottom-line effects, such as increasing efficiency through digital processes.
A.
New business models – platform economy
New business models and the platform economy are enabling new forms of market access to be unlocked for products and services, so that existing customers can be retained and new customers gained.
B.
Pricing of digital products and services
Defining the customer benefit and a well-considered application case are just as important for successful commercialization as the right pricing and market approach strategy. Possible concepts for success in the pricing of digital products and services will be presented and discussed.
C.
Increasing efficiency through digital processes
Experience has shown that company processes today are often shaped by media and process breaks based on shadow and island systems. Digitalization presents potential for improved productivity and increased efficiency throughout the supply chain, and we want to discuss this with you.
